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Beauty Industry

Bloomingdale’s Celebrates Beauty—and Its 150th Anniversary

The retailer is hosting a beauty festival as part of its anniversary celebration.

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By: Marie Redding

Senior Editor, Rodman Media


Bloomingdale’s is celebrating its 150th anniversary with a nationwide beauty festival in September.

It’s called “The Makeup Date,” and will inlcude New York-inspired beauty activations taking place in all stores on September 17th.

“We’re excited to shine a light on our beauty category as part of our 150th anniversary celebration this fall,” stated Marissa Galante Frank, Accessories & Beauty Director, Bloomingdale’s.  “Our beauty division continues to grow rapidly, and we look forward to surprising and delighting beauty enthusiasts across the country with some of our best-selling brands, new and emerging product discoveries, and coveted luxury offerings alike. The Makeup Date will celebrate all things beauty at Bloomingdale’s in a way that embraces the hottest trends of the season.”

The Makeup Date program will also present beauty trend shows at select locations and will kick-off with a digital activation on September 15th.

Stay tuned for additional 150th anniversary campaign celebrations and special programming that will be activated through the holiday season. 

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